UX / Product Audit
Find the friction. Know what to fix first.
For teams with an existing product and a focused usability or conversion concern. The audit provides an independent review of real journeys, evidence where available and a prioritized action plan.
Osama Ali · Senior Product & UX Designer · Cairo / Remote
Where I can help
Start with the problem.
- Users abandon a critical journey
- Review the steps and uncertainty around the drop-off.
- The backlog is full of small fixes
- Prioritize by user impact, evidence and implementation effort.
- A redesign feels necessary but risky
- Separate structural issues from improvements that can ship incrementally.
How we work through it
- Agree the journeys, devices, languages and business questions to review.
- Inspect the interface and available evidence, documenting reproducible issues.
- Walk through recommendations with the team and agree the first repair sequence.
Relevant work
See how I approach product decisions.
My background includes UX design at Coca-Cola HBC (Jan 2023–Jun 2026), Speero and VA Computing. Public case studies show selected design work; they do not represent every market or service listed here.
Ways to work with me
- Project
- An agreed product design scope, with milestones and timing defined together.
- UX / Product Audit
- A focused review of the journeys and issues that matter most.
- Fractional / Consulting
- Ongoing design guidance and strategic support for your team.
- Contract
- Join an existing product team for an agreed engagement.
- Full-time
- Open to suitable Senior / Lead product and UX opportunities.
Before we start
Does the audit certify accessibility compliance?
No. An audit may include accessibility checks within its stated scope. Formal conformance assessment requires a separately defined review and appropriate specialist validation.
What should I share in the first message?
Send a short description of your product, your audience, the main problem and any deadline.
Explore the thinking behind the work
UX Audit Template: A Practical Step-by-Step Framework →Why Your Design System Is Failing →Why Users Drop Off During Onboarding →Tell me what your team is working on.
We can decide whether an audit, a design project or an ongoing role is the right starting point.
Discuss your product on WhatsApp ↗