Product Design Consultant
Connect the product decision to the experience people use.
For founders and product managers who need a clear path from an ambiguous problem to a testable product direction. I combine research, interaction design and design systems with practical engineering handoff.
Osama Ali · Senior Product & UX Designer · Cairo / Remote
Where I can help
Start with the problem.
- An idea without a clear first release
- Separate the core user job from features that can wait.
- A redesign without a diagnosis
- Understand the current friction before replacing screens.
- A gap between design and delivery
- Agree constraints and acceptance criteria before handing off the interface.
How we work through it
- Align on audience, business outcome and the decisions the project must resolve.
- Explore and test the riskiest flows before refining the complete interface.
- Deliver the agreed scope with reusable components and implementation notes.
Relevant work
See how I approach product decisions.
My background includes UX design at Coca-Cola HBC (Jan 2023–Jun 2026), Speero and VA Computing. Public case studies show selected design work; they do not represent every market or service listed here.
Ways to work with me
- Project
- An agreed product design scope, with milestones and timing defined together.
- UX / Product Audit
- A focused review of the journeys and issues that matter most.
- Fractional / Consulting
- Ongoing design guidance and strategic support for your team.
- Contract
- Join an existing product team for an agreed engagement.
- Full-time
- Open to suitable Senior / Lead product and UX opportunities.
Before we start
Can we start before requirements are complete?
Yes. A discovery engagement can turn open questions into a clearer scope. The proposal should distinguish discovery decisions from delivery commitments.
What should I share in the first message?
Send a short description of your product, your audience, the main problem and any deadline.
Explore the thinking behind the work
Product Design in MENA: What Global Teams Need to Understand →When UX Research Is Worth the Cost →What UX Problems Should You Fix First? →Tell me what your team is working on.
We can decide whether an audit, a design project or an ongoing role is the right starting point.
Discuss your product on WhatsApp ↗