eCommerce UX Consultant
Help shoppers make confident decisions from discovery to checkout.
For stores and commerce product teams improving product discovery, comparison, purchase and post-purchase clarity. I connect usability findings to the funnel evidence your business actually has.
Osama Ali · Senior Product & UX Designer · Cairo / Remote
Where I can help
Start with the problem.
- People cannot find the right product
- Review search, categories, filters and comparison information.
- Uncertainty appears near purchase
- Make stock, delivery, returns and payment expectations clear.
- Checkout errors interrupt progress
- Improve form feedback, recovery and mobile completion.
How we work through it
- Review analytics and representative shopper journeys to identify where to investigate.
- Audit or test the highest-priority flows, including Arabic / RTL when relevant.
- Prototype improvements and define how your team can evaluate them after release.
Relevant work
See how I approach product decisions.
My background includes UX design at Coca-Cola HBC (Jan 2023–Jun 2026), Speero and VA Computing. Public case studies show selected design work; they do not represent every market or service listed here.
Ways to work with me
- Project
- An agreed product design scope, with milestones and timing defined together.
- UX / Product Audit
- A focused review of the journeys and issues that matter most.
- Fractional / Consulting
- Ongoing design guidance and strategic support for your team.
- Contract
- Join an existing product team for an agreed engagement.
- Full-time
- Open to suitable Senior / Lead product and UX opportunities.
Before we start
Can you guarantee a conversion increase?
No. Conversion depends on traffic, offer, pricing, operations and implementation as well as UX. I propose testable improvements and an agreed way to evaluate them.
What should I share in the first message?
Send a short description of your product, your audience, the main problem and any deadline.
Explore the thinking behind the work
eCommerce UX: The Complete Guide to Increasing Conversion →Zid Store UX: A Conversion Optimization Guide →Why Users Abandon Checkout: A UX Breakdown →Tell me what your team is working on.
We can decide whether an audit, a design project or an ongoing role is the right starting point.
Discuss your product on WhatsApp ↗