How to increase the CRO by improving your UX?

According to Forrester, enhancing user experience design can potentially increase conversion rates by 400%. In recent years, the popularity of CRO increased, but why? Because CRO increases sales profitability without raising the company’s advertising costs.

What is CRO?

CRO (Conversion rate optimization) is the practice of improving the conversion rate of a company’s website design, landing pages, and search ads, a user-centric definition of CRO is the process of understanding what inspires, frustrates, and persuades people to give them the greatest user experience (UX) possible.

Continuously increasing your conversion rate optimization (CRO) efforts is based on your understanding of user experience (UX) design principles to make dynamic decisions based on reliable data.

What is UX design?

“User experience encompasses all aspects of the end-users interaction with the company, its services, and its products.”

 Don Norman

This means that UX design focuses on the complete digital experience, beginning with the first interaction of users with the brand.

The relation between CRO and UX

You’ve probably heard about CRO and UX design in the context of website discussions. The two practices apply similar tactics, like user feedback and usability testing, within their processes to meet their individual end goals. but they aren’t identical.

How is CRO Measured?

CRO is often defined numerically as the percentage of total website visitors who engage with it (e.g., make a transaction/purchase, subscribe to emails, etc.). Conversion rates, on the other hand, vary depending on the conversion goal (ad clicks, checkout completions, newsletter signups, etc.).

Companies can learn how their customers interact with their websites in a variety of ways.

• A/B testing different variations of a page design to determine which version worked the optimum.
• Survey or interview customers to get their insights on what they like and hate about the UX of the website.
• Study information from Google Analytics (Google also provides e-commerce funnel optimization tools, to learn where the drop-offs are happening).
• Conducting eye-tracking usability studies to determine where users’ eyes are focused on the page (and what they potentially miss).

How to Use UX to Improve Conversion Rates

After we mentioned what is UX design and CRO. We will understand how to use the UX to improve CRO?

Usability

With only 5 people in the test, 85 percent of website issues we can avoid it. Usability is the most important UX design principle for CRO because accessibility is the most noticeable feature that users notice.

To increase usability, many CRO tests may include changing the color of a button to make it stand out more (e.g. discoverability) or repositioning content on a page so that the order makes more sense (e.g. understanding).

Utility

If a website contains too much content, visitors will not return. The utility can be user-specific, as users may assign different values to the same data relies on what they’re looking for.

This is why it is critical to do UX research, create personas for your target audience, and understand your customers’ needs to provide the most utility possible, doing user research and usability testing with feedback platforms like Hotjar will help to improve CRO, so the data may detect what information a person is missing while visiting the website, or if a user is being directed to a site that doesn’t appropriate with their interests.

Functional integrity

A product can have low functional integrity if it fails to load content consistently or has a large number of problems. To ensure that the product works as intended, CRO designers and strategists must collaborate closely with the development team.

Visual design

If two products are equally effective, but one is well-designed and the other isn’t, many users will choose the one with better visual design. Although a product with strong usability and utility but has bad design will often win CRO testing over variants with poor usability and utility but good visual design, it is critical to remember that poor visual design can indeed damage enterprises.

Persuasiveness

Users will tell their friends about a bad experience they had with a website. Persuasiveness has a direct influence on a user’s retention, brand loyalty, and likelihood to promote the product, which can affect both new and repeat conversions, even if a product has great utility, usability, functional integrity, and visual design, it can’t provide a complete user experience if it isn’t persuasive, since the ultimate goal of CRO is to convert users to take a specific action and complete conversions, persuasiveness is key.

CRO: best practices

There are various things, a business can do to improve CRO:

• Once on the landing page, the user should be able to complete the desired action with ease.
• Review the design of your landing page. To test the landing page design, use A/B testing.

The most essential factor of CRO is the quality and relevancy of individual landing pages. When users come across a website as a result of a specific search query, if the content on the page isn’t relevant to what they’re searching for, they’ll go back to their search and the company will lose that lead.

The following are a few key best practices for page design:

• An engaging headline that is relevant to the target keyword.
• Content that is concise, focused, and easy to understand.
• A visible and clickable call-to-action (CTA).
• An attractive design that shows both trust and professionalism.

If you want to increase your business revenue by improving CRO by UX design, we can help you contact us.

related posts:

CRO & UX: How to Design for Both Experience and Revenue.